Baking in the SEO

Slow pages have poor SEO ratings. There are plugins that can improve site performance, and your choice of hosting provider can have the greatest impact on the speed of your site.

Slow pages have poor SEO ratings. There are plugins that can improve site performance, and your choice of hosting provider can have the greatest impact on the speed of your site.

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Google[x]: Building a Moonshot Factory

Moonshots are seemingly impossible and yet impossibly-important ideas that through science and technology can be brought to reality. Google[x] is a moonshot factory full of optimists who are focused on changing the world by seeking out massive unsolved problems that — when solved — will profoundly and positively alter the way we live. You may have heard of self-driving cars and Google Glass, but here we’ll give a glimpse of the ethos, style, and people behind Google[x].

Then, from 4-6pm, come to our “Solve for X” exploration session at Bat Bar to engage in pushing forward moonshots — radical technology-based proposals for solving global problems (register at goo.gl/m0R4n and join the community at SolveforX.com).

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Why Designers Should Care About Measuring Success

“How do you know this design is better?”
This question stumbles even the most seasoned designers. Businesses are recognizing the importance of design and the competitive advantage that taking a design-led approach offers. Designers are moving up the corporate ranks and we’re now beginning to see titles like “Design Strategist,” “Design Director” and “Chief Design Officer” take hold within organizations. As designers, the decisions that we are now making carry much more weight and inherently, more risk, to the companies we serve.
This presentation proposes 3 questions that designers can ask to tease out measurement of success early in our creative processes. It will explore methods to develop concrete measurements that will enable designers to make faster decisions, create better alignment with traditional business metrics (e.g. Online conversion rate, sales per square inch), and have more courage to push creative boundaries in our work.

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