Google[x]: Building a Moonshot Factory

Moonshots are seemingly impossible and yet impossibly-important ideas that through science and technology can be brought to reality. Google[x] is a moonshot factory full of optimists who are focused on changing the world by seeking out massive unsolved problems that — when solved — will profoundly and positively alter the way we live. You may have heard of self-driving cars and Google Glass, but here we’ll give a glimpse of the ethos, style, and people behind Google[x].

Then, from 4-6pm, come to our “Solve for X” exploration session at Bat Bar to engage in pushing forward moonshots — radical technology-based proposals for solving global problems (register at goo.gl/m0R4n and join the community at SolveforX.com).

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Why Designers Should Care About Measuring Success

“How do you know this design is better?”
This question stumbles even the most seasoned designers. Businesses are recognizing the importance of design and the competitive advantage that taking a design-led approach offers. Designers are moving up the corporate ranks and we’re now beginning to see titles like “Design Strategist,” “Design Director” and “Chief Design Officer” take hold within organizations. As designers, the decisions that we are now making carry much more weight and inherently, more risk, to the companies we serve.
This presentation proposes 3 questions that designers can ask to tease out measurement of success early in our creative processes. It will explore methods to develop concrete measurements that will enable designers to make faster decisions, create better alignment with traditional business metrics (e.g. Online conversion rate, sales per square inch), and have more courage to push creative boundaries in our work.

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Building a better UX resume

The dreaded résumé. How can one love something meant to condense and cram a person’s life and career into a handful of pages? We as job hunters hate them because they never seem to sufficiently convey what we do or how we do it, and it’s usually the first impression any potential employer gets of us. Employers have a love/hate relationship with them because they do, at first, provide an apparently good abstraction of a potential hire, but it’s a thin veneer that quickly rubs away when they come face to face with an individual that barely seems to match up with that first impression.

A couple of years ago I experimented with treating my résumé as a UX project, applying user-centric principles and methodologies on myself in the hopes of landing a better job. In this session I’ll go over the process that led me to my design, discuss ‘user’ reaction to the design, and outline some ideas that can help everybody build a better résumé, UX or otherwise.

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OAuth 2.0: Identity and data access

OAuth 2 is the latest version of the OAuth standard– unlocking authorized access to user data from dozens of different APIs like YouTube, Google Apps and Facebook in a way that’s easier than ever for developers. OAuth 2 can now be used via OpenID Connect to allow users to easily login and sign up with apps faster, with less developer effort.

This session will cover how web and mobile applications can take advantage of this technology to improve the experience and security of user accounts.

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Wish I was there…

Here are links to notes for sessions I wish I had attended.

Scott Fiddelke

Dave Poortvliet

Daniel Slaughter

The Real Responsive Process?

The web is not a fixed width. So if the medium is fluid, should the process be fixed? Fireworks and Photoshop are not flexible enough to demonstrate media queries, button and menu states, HTML5 and JavaScript behaviors, dynamic resizing of elements and navigation flow.

Diving into responsive design projects can be daunting. Old design practices are cumbersome when thinking in terms of web systems that will span a wide variety of devices and dimensions. Four industry leaders will delve into how they handle the responsive process or how they don’t. A fluid process to match the fluidity of responsive design. Bam! We’ll also explore some of recent successes and failures while establishing why a responsive process is a responsible process.

One web to rule them all?

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Maintaining Responsive Integrity in WordPress

Mastering RWD is difficult enough, doing it with a WordPress theme and no knowledge its intended use or future content is even harder. In this talk you’ll learn how to create WordPress themes that will maintain their responsive integrity over time.

You’ll also learn how to build tools and strategies that you can implement in WordPress to give your customers and clients greater control of content. User Admins can either glorify your site or compromise it to the point it becomes unusable. Help them become masters of their own “domain”.

Jesse Friedman will utilize specific coded examples to help you understand the tools and advantages of building Responsive sites with WordPress. On top of all that Jesse will show you how he used these techniques to create dynamic web environments, while taking advantage of the user’s device and landscape.

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Beyond Squishy: The Principles of Adaptive Design

Responsive web design has hit the scene like a bomb, and now designers everywhere are showing off to their bosses and peers by resizing their browser windows. “Look! The site is squishy!”

While creating flexible layouts is important, there’s a whole lot more that goes into truly exceptional adaptive web experiences. This session will introduce the Principles of Adaptive Design: ubiquity, flexibility, performance, enhancement and future-friendliness. We need go beyond media queries in order to preserve the web’s ubiquity and move it in a future-friendly direction.

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Open Web Platform: Hopes & Fears

Tim Berners-Lee, who invented the World Wide Web in 1989, will discuss: “Open Web Platform: Hopes and Fears”. Berners-Lee is the Director of the World Wide Web Consortium (W3C), the web standards consortium. He is an advocate for net neutrality, the Open Web and web standards.

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The Learn to Code Movement

As the number of companies utilizing the cloud, smartphones and API’s grow, the demand for skilled programmers is increasing but there is a problem. There aren’t enough developers to go around. By 2018, there will be more than 1.4 million job openings in the IT sector. Companies are desperate to build their products yet the numbers of CS graduates, self-taught developers and number of H-1b visas to bring in overseas talent don’t add up. In fact, It’s not only Silicon Valley; the shortage of programmers is being felt worldwide. With 50% of higher education institutions planning to take their coursework online in the next ten years, how people learn new skills is rapidly changing. This panel of experts will explore the opportunities of learning to program, career options and the outcome of the growing online market for education.

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