Lack of a content strategy usually leads to stale content, unnecessary, useless, or uninteresting content. No one has been charged with its planning, care and feeding early in the process (only its generation right before launch). Information is separated from redundancy and noise due to its inherent “surprise value”. Richard Dawkins discusses the economics of …
Monthly Archives: December 2010
What are your content strategy success stories?
We can’t encourage adoption of content strategy into the web site build process unless we can demonstrate success. Has anyone found success stories on the web? Have you your own story to tell? Comment here!