everything you know about web design is wrong

When you should get design involved? At the beginning along with everything else. You can’t compartmentalize anymore (marketing, business, design, tech; design: interaction, information, visual, info architecture). You can teach in compartments, but you can’t work in compartments. Education has to start out compartmentalized but with a goal to aggregate (inter-disciplinary capstone projects planned from the very first freshman class). You get people to swing back and forth from being the expert to being the smart guy in the room.

dan willis, sapient
Friday, March 13
ux crank
the pdf
Books Mentioned
the experience economy. pine, gilmore.

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