Sharing secrets: hiding things in plain sight generates a special connection between the site and its audience generates delight and generates a desire to share the secret.
When you should get design involved? At the beginning along with everything else. You can’t compartmentalize anymore (marketing, business, design, tech; design: interaction, information, visual, info architecture). You can teach in compartments, but you can’t work in compartments. Education has to start out compartmentalized but with a goal to aggregate (inter-disciplinary capstone projects planned from the very first freshman class). You get people to swing back and forth from being the expert to being the smart guy in the room.
- dan willis, sapient
- Friday, March 13
- ux crank
- the pdf
- Books Mentioned
- the experience economy. pine, gilmore.